Abu Dhabi Police has introduced a new means of delivering awareness messages to the public regarding various important safety topics. This radio campaign is titled: “Messages of Community Love,” and is voiced by an elite group of artists, journalists, directors and athletes, alongside other local community celebrities.
Abu Dhabi Police will begin broadcasting these messages, which were recorded on Tuesday in the Security Media Radio Studio, over consecutive periods on Emarat FM, the Abu Dhabi Radio Network.
Abu Dhabi Police will begin broadcasting these messages, which were recorded on Tuesday in the Security Media Radio Studio, over consecutive periods on Emarat FM, the Abu Dhabi Radio Network.
Major General Nasser Lakhrebani Al Nuaimi, Secretary General of the Office of H.H Deputy Prime Minister and Minister of interior, stated that the campaign is an extension of the Abu Dhabi Police awareness campaigns. This campaign in particular stands out because it encompasses many phenomena in one project and embodies the media strategy of the modern ideology of Lieutenant General H.H Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and UAE Minister of Interior.
He added that the campaign will help Abu Dhabi Police shine by recording voice messages in its radio studio, thus employing its media speech via the radio and directly addressing listeners to strengthen their partnership with the police.
Al Nuaimi pointed out that the studio is equipped with state-of-the-art radio technologies and qualified national personnel in radio broadcasting. Abu Dhabi Police campaigns adhere to its strategy to maintain the emirate as a city and society where security reigns, thanks to providing high-quality police services to nationals, residents and visitors in the emirate. The campaigns also help achieve police priorities when it comes to keeping crime in control, maintaining security and stability, and making roads safer and more secure.
He further discussed the diverse Abu Dhabi Police Media Campaigns that keep security in check and social and economic phenomena that affect the well-being of society as well as its members. Abu Dhabi Police seeks to gain the audience’s trust, by communicating with society members from all walks of life with untraditional means, using English, Arabic, and Urdu while adopting a transparent method to deal with media outlets and society in general.
First Lieutenant Hamdan Al Dir’e, Head of the Radio Section at Security Media, said that Abu Dhabi Police addresses the public in a novel way, as per its strategy to widen the awareness circle and reach the largest number of nationals and residents, in matters related to traffic safety, crime prevention, child care and protection, and introduction to the law respect culture and involvement in community partnership.
“The campaign messages include raising awareness regarding family problems, and advising parents in this regard, as well as urging community members to be civilized fans as they support their teams, display sportsmanship spirit, and call listeners to unify efforts to fight drugs and protect society against its subsequent dangers.”
Al Dir’e also called attention to the police’s focus on telephone fraud and the risks it entails, by raising awareness and warning society against its dangers. The police dedicate a significant portion of its campaign to the necessity of preserving laws and abiding by them.
As for the objectives, various awareness messages are being conveyed to the largest audience based in easy, simple, new ways, thus strengthening the involvement of society members in security responsibility, in addition to diversifying police awareness campaigns and ensuring their continuity.
Al Dir’e further stated that the police cooperated with many police departments including social support,