A delegation from the Abu Dhabi Company for Onshore Petroleum Operations Ltd. (ADCO) reviewed the customer service experience at the Ministry of Interior, as well as the most prominent initiatives in this field, notably the completion of the first-of-its-kind business diploma for customer service excellence. The diploma is accredited by the International Business Training Association (IBTA) in cooperation with Etisalat Academy.

Colonel Nasser bin Khadem Al Ka’bi, Head of the Customer Service Department at the Directorate General of Strategy and Performance Development, welcomed the visiting delegation. He stressed the keenness of the Ministry of Interior and the various governmental entities to provide excellent customer services to the UAE and its citizens, as well as to customers wherever they may be, in a way that exceeds customers’ expectations.

He pointed that the Customer Service Excellence Diploma, which was implemented by the Ministry of Interior two years ago, is a strategic initiative. It has yielded countless positive results for the ministry and its partners in the government sector to improve the qualifications of customer service front desk employees. The diploma has also helped to refine the skills of employees to upgrade the level of provided services in accordance with the best international standards and practices in customer service and in pursuance of the national standards of the Emirates Government Service Excellence Program.

Adding further, Colonel Al Ka’bi said: “The Customer Service Excellence Diploma aims at developing participants’ skills and behaviors by providing them with the necessary knowledge, through training exercises based on real life scenarios.” He pointed that the program was carried out in cooperation with the Etisalat Academy in Dubai, and is certified by International Business Training Association (IBTA), in order to promote the provision of various distinguished high-quality services to all customers at the countrywide level.

He reiterated the keenness of the Ministry to strengthen the relationship with partners. As per the directives of the police leadership, 50% of the Diploma seats in the second edition were allocated to employees at the Federal Ministries, institutions, and local authorities. This falls in line with the Ministry’s keenness to share the experience, exchange expertise, and provide a chance to develop the customer service sector.

Colonel Al Ka’bi also gave a detailed presentation about the Customer Service Excellence Diploma’s objectives, and the targeted categories, which include all front desk employees, service providers, receptionists, and call center employees. He also reviewed the diploma’s goals and program, which consists of 90 credit hours, for two days per week for a period of 4 months. Upon completion of the study period, trainees will obtain an accredited certificate from the International Business Training Association (IBTA), which is a knowledge-centered organization committed to training and certifying business professionals according to international standards.

Colonel Al Ka’bi pointed that the second edition of the Customer Service Excellence Diploma, has been concluded and featured the participation of 490 candidates who are front desk employees from government authorities. The inaugural edition of the Diploma program had witnessed the participation of 376 candidates who are service providers from the Customer Service sector.

It is worth mentioning that the Ministry of Interior is keen to treat the public in a civilized manner, according to scientific strategic plans, which aim to place the UAE citizens at the forefront of customer service providers, in pursuance of the “UAE vision 2021”. The vision aims to promote the status and reputation of the Emirati people and reflect a bright image of the UAE. It also aims to attract distinguished human resources, refine their skills and provide them with the opportunity to create and innovate, with a view to offer distinguished services to customers.

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