Tuesday : 31 August 2010 :
ADP: Our partnership with Medias aims to serve the community
ADP GHQ has affirmed its keenness to implement the directives of HH Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, calling for transparency in its media activities and communication through a modern vision, enhancing partnership with all media institutions, in order to achieve the supreme goal which is community service and to promote security and safety in our community, in accordance with latest standards.
This statement was made during the seminar organized by the Department of Security Media on Monday evening at the 2nd Ramadan Tent Forum organized by the Capital Police Directorate. 1st Lt Hamdan Al Darie, Director of radio Branch and Abdullah Shaheen, Media Expert and Director of Press Branch, at the Department of Security Media at the Secretariat General of the Office of HH the Deputy Prime Minister and Minister of Interior.
1st Lt. Al Darie said "ADP communicates with Medias about different developments and events in different languages to ensure the reach of information to the public. The Department of Security Media publishes ADP news and issues with all transparency. ADP GHQ sponsors some TV and Radio programmes, such as People Programme on Dubai Sports Channel, Hadi Abu Zaal Diaries and Your Path is Clear on Emirates FM. These programmes are also educating the community".
"ADP has organized media campaigns, honored media men and launched a web site containing ADP TV Interviews, which is available for media men to review. ADP is highly prepared media-wise through the Department of Security Media which communicates with Medias during accidents and emergencies as soon as possible", added Al Darie.
In the same context Abdullah Shaheen, Director of Press Branch said "The directives of HH Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy prime Minister and Minister of Interior which urge for finding a method for police organization that care for the public and its interests, have formed a strong support for ADP to communicate its message to all community segments".
"ADP cares for media means in the country through its keenness to find a partnership with different media organizations based on cooperation to serve the community, employing plans to highlight the civilized image of the police organization, tackling of many phenomena and expanding awareness circle. Security media was set up in 2007 as a specialized section to address all community segments and that its objectives were in line with the country policies. It meets with free independent media at some points and differs at others", added Shaheen.
"The nature of media work with its different achievements differs from the work of public relations department, in t3rms of staying away from traditional news. The Department is characterized by high professionalism and diversity, in order to deate specialized media organization which communicate with the public through developed methods", added Shaheen.
He has affirmed ADP transparency in its media address which has received great response from the public due to its scientific and professional approach.. The Department of Security Media has found new slogans for the campaigns organized by ADP, which are well appreciated by the public.
He has added "ADP campaigns are based on indicators, questionnaires and scientific approach which determine the size of the problem so as to implement