In an awareness message that will be broadcasted tomorrow “Thursday” via various radio stations across the UAE, Lt. General Saif Abdullah Al Sha’far, Undersecretary at the Ministry of Interior, will be addressing parents including mothers, fathers and the various society segments for the need to monitor their children’s behaviors and guide them in the proper way in selecting their friends; so as to avoid falling in the trap of bad companions. He will stress that there are challenges in eradicating this phenomenon, where the drug is considered a global scourge that threatens all societies.

For her part, Alia Al Rumaithi, Radio Branch Manager at the Security Media Department at the General Secretariat of the Office of H.H Deputy Prime Minister & Minister of Interior, indicated that the idea of broadcasting awareness messages via various radio stations across the UAE on the risks involved in taking drugs, comes within the MoI’s “They Fooled Me” Campaign aimed at enhancing prevention efforts against these deadly toxins. She also pointed out that these awareness messages are presented by a number of officers and broadcasted weekly over the air.

The Security Media Department had encouraged the youth and users of the social media websites to interact with the campaign. It stressed the importance of collective efforts and to involve the institutions of the society with the aim to counter this negative phenomenon through all possible means. The Department valued the cooperation of different institutions under the objectives of the campaign in order to reach to most segments of the society, and to protect our youth from behavioral deviation especially drug abuse.

It is worth mentioning that the campaign includes awareness activities in all broadcast and printed media, in addition to screens in shopping malls and buildings in Abu Dhabi and northern emirates of the country, along with awareness ads on TV, radio stations and local newspapers.

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