26.4.2007 :
Abu Dhabi Police and International Association for Human Values launch ‘Road Alertness Program’; Initiative is a key regional component of the on-going Global UN ‘Road Safety Week’
Unique initiative where Police, Public and Private sectors, and NGOs join forces to make Abu Dhabi Roads Safe
ADCO extends corporate support; in the process of finalizing 2,000 of its drivers to undergo the stress reduction workshop, Dubai Municipality registers 400 drivers
Abu Dhabi Police and the International Association for Human Values today announced the launch of the ‘Road Alertness Program’ in Abu Dhabi. Aimed at reducing the large number of casualties on the road, this initiative is being driven along the lines of the first ever and on-going UN ‘Road Safety Week’ campaign.
The first Road Peace Campaign was called for in March 2006 by the International Association for Human Values on improving road safety in the region. This initiative, which focuses on both young and old road users, is an historic opportunity to raise the awareness of road traffic injuries to a higher level.
Commenting on the initiative, Colonel Gaith Al Zahbi,, Abu Dhabi Police, said: “In line with the UN Road Safety Week and as part of our own focus on making Abu Dhabi roads friendlier and safer, we are delighted to announce that we have partnered with IAHV to launch a special Road Alertness Programme. International bodies, national and local authorities and many companies have recognized the ever growing road safety problem and have formulated actions plans to tackle the issue.” He further said that through this initiative it is hoped that this will serve as launching points for new and effective road safety initiatives in the years ahead.
Significantly, the Road Alertness Programme has already attracted the support of the corporate sector with Abu Dhabi Company for Onshore Oil Operation (ADCO), a company committed to promoting road safety awareness within the Abu Dhabi society and across the UAE, extending its complete support toward this initiative. ADCO is in the process of finalizing 2000 drivers to attend a stress reduction workshop.
Additionally, Royal & Sun Alliance Insurance (Middle East) Limited E.C., a leading global general insurance company with operations in over 130 countries, has also extended its support by coming on board as a corporate sponsor. Over and above its participation in the Road Alertness Programme, Royal & SunAlliance has also committed to donating a percentage of the proceeds from every policy sold till the end of 2007 towards the “Accident Victims Fund”. Each policy will be accompanied by a free attendance pass to IAHV’s Road Alertness Programme and a leaflet highlighting the benefits and methods of stress-free diving.
The ‘Road Alertness Programmes’ are one of the series of nine initiatives launched in April 2006 by IAHV for Roa
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