The Security Media Department at the Security Support Directorate General, the General Secretariat of the Office of H.H Deputy Prime Minister and Minister of Interior, represented by the Social Media Center and the TV Branch, recently launched an awareness initiative using the hashtag #Wba’den_Wayak through social networking sites such as Facebook, Twitter, Instagram, Google +, and YouTube. The initiative is inspired by bad behaviors and daily traffic violations repeatedly committed by individuals and drivers on various internal and external roads, in order to enhance public awareness and traffic safety.

First Lieutenant Fatima Al Shehhi, Director of the Social Media Center at the Security Media Department noted that, within the hashtag #Wba’den_Wayak, the Center provides 3D graphic videos filmed in a creative and artistic way in cooperation with the TV Branch at the Department. The videos depict realistic scenes from bad behaviors of individuals and drivers or practices that might pose a tremendous risk to their lives and the lives of others.

“The Security Media Department is effortlessly working to provide innovative and creative media material that influence the public in a realistic manner that complies with daily life, in order to raise awareness of the dangers of negative behaviors”, Al Shehhi said. She also explained that the TV Branch has prepared a series of short videos that will be published on various social networking sites of the Ministry of Interior and depicts a different and common error each time. She called upon the public to interact with the hashtag #Wba’den_Wayak, which effectively contributes to enhancing and raising the level of public safety and traffic awareness among various age and cultural groups.

It is worth mentioning that the MoI’s Social Media Center includes channels on Instagram, Facebook, Twitter, YouTube and Google+, and covers the news of the MoI, as well as all the police general headquarters across the UAE, quickly and accurately. The center also posts awareness messages and initiatives and acquaints the public with the various services offered by the MoI. The center’s staff members give top priority to interactions with the public and endeavor to promptly answer their queries 24/7. The center boasts a wide base of followers, and has become a vital communication channel between the public and the ministry. It has also contributed to promoting security and social awareness through the different media materials that were widely acclaimed by all segments of the public.

The TV Branch handles coordination with TV channels across the country, with respect to broadcasting news reports that serve the strategy of the Ministry of Interior and the Abu Dhabi Police, promote security awareness among the public, and provide TV coverage of the campaigns, organized or sponsored by the Abu Dhabi Police. The TV Branch also documents TV-related productions and participations, and works to improve approaches used to highlight the efforts exerted by the Ministry of Interior and the Abu Dhabi Police. It activates communication channels, strengthens cooperation relations with TV channels, and posts TV material on the website and via social networking sites of the Ministry of Interior.

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