The Social Media and TV Branch, representing the Security Media Department at the Directorate General of Security Support, the General Secretariat of the Office of H.H Deputy Prime Minister & Minister of Interior, launched an introductory initiative with the hashtag (#MoI_Selfie). The initiative was launched via Facebook, Twitter, Instagram, Google+, and YouTube in order to introduce the various customer service departments at the Ministry of Interior (MoI).

First Lieutenant Fatima Al Shehhi, Director of the Social Media Center at the Security Media Department, noted that the Center uses the hashtag (#MoI_Selfie) to post video selfies prepared in collaboration with the TV Branch at the Department. The initiative aims to acquaint community members with the different customer service departments and sectors at the Ministry of Interior, which are in direct contact with the public. The 15-second videos also acquaint the public with the valuable tasks and responsibilities carried out by the Ministry of Interior.

It is worth mentioning that the Social Media Center at the Security Media Department operates the Instagram, Facebook, Twitter, YouTube, and Google+ platforms. It provides timely coverage of all news related to the Ministry of Interior and Police General Headquarters across the UAE with accuracy and speed. It also communicates awareness messages and campaigns and introduces the MoI’s services. The center’s operators give top priority to interaction with the public and endeavor to promptly answer their inquiries 24/7. The Ministry of Interior’s social media platforms have a large number of followers and represent a vital link between the MoI and the public. They also contributed to fostering security and social awareness via different media material that have received great acclaim and interaction from the various segments of the public.

The TV Branch at the Security Media Department works in close coordination with TV channels in the country to broadcast news reports that shed light on the Ministry of Interior and Abu Dhabi Police’s strategy, as well as promote security awareness amongst the public. The TV Branch also provides TV coverage for all campaigns organized or sponsored by the MoI and the necessary documentation for TV programs and reports. It also endeavors to enhance the TV techniques used to highlight the efforts of both, the Ministry of Interior and the Abu Dhabi Police; to activate communication channels; reinforce cooperation with TV channels; upload content on the TV contributions website, and posting it via the MoI’s social media platforms.

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