The Traffic and Patrols Directorate at the Abu Dhabi Police called upon private sector companies to help reduce traffic accidents. In order to preserve the safety of the drivers and of other road users, the drivers were urged to abide by the traffic laws and the designated speed limits; and to always pay attention, drive within the lanes, use seatbelts, and to not be distracted by answering the phone while driving.

In coordination with the Saaed Society to Reduce Traffic Accidents, the directorate carried out an awareness initiative with the intention to elevate traffic awareness levels amongst drivers for the Abu Dhabi National Hotels. As a part of the community outreach approach, the initiative aims to promote traffic education amongst the motorists in private sector companies.

Lt. Colonel Jamal Salem Al Ameri, Chief of Public Relations Section in the Traffic and Patrols Directorate, Abu Dhabi Police, stressed the attention given to the traffic safety strategy at the Abu Dhabi Police to strengthen the partnership with the private sector. This is reflected through organizing awareness programs which aim to elevate the preventive awareness amongst drivers to increase the adherence to the traffic laws, and to reduce the causes of traffic accidents and the resulting fatalities or severe injuries.

He explained that the awareness initiative benefited 180 drivers. The initiative included a traffic show, the distribution of awareness pamphlets, and messages of traffic awareness to the drivers and the company through realistic films about the reality of traffic accidents. The initiative also showcased educational films highlighting the fundamentals of safe driving, the risks of using a mobile phone while driving, and the importance of using the seatbelts. The films additionally urged the drivers to adhere to the designated speed limits on the interior and exterior roads.

Lt. Colonel Al Ameri stressed the risks of overtaking on the shoulder of the road. He pointed out that the penalty includes the impoundment of the vehicle for one month along with a fine of AED 1600, and 18 black points. In the event of a repeat violation, the driver will be transferred to the public prosecution. Lt. Colonel Al Ameri warned the drivers of running red lights, as the penalty is vehicle impoundment for 15 days, eight black points, and a fine of AED 800.

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