The Ministry of Interior, represented by the Traffic Coordination Directorate General, has launched the first unified traffic awareness campaign for the year 2015. The campaign, which was initiated as of January 1st under the slogan “Ensuring Pedestrians’ Safety”, is one of many initiatives launched by the traffic sector and will last for three months.

The campaign aims at boosting awareness among community members and road users, especially drivers, about the need to adhere to traffic rules and regulations and give priority to pedestrians who use the designated zebra crossings, in order to maintain their safety and the safety of others.

Brigadier Ghaith Hassan Al Zaabi, Director General, Traffic Coordination Department, Ministry of Interior, said, “The campaign embodies the Ministry of Interior’s strategy to achieve the highest levels of traffic safety for all. It also falls within the traffic sector’s strategic plan, to promote road safety and curtail traffic and run-over incidents”.

He also underscored the need to create awareness among all motorists; maintain pedestrians’ safety; comply with traffic laws and regulations; and give priority to pedestrians crossing, especially at zones where students enter and exit buses in front of schools.

Brigadier Al Zaabi noted that the Traffic Coordination Directorate General conducts this campaign in cooperation with the various Traffic and Patrols Directorates across the UAE, as well other entities concerned with traffic safety in the public and private sectors, which support these purposeful initiatives aimed at providing accidents-free roads.

Adding further, he noted that the campaign’s slogan “Ensuring Pedestrians’ Safety” will be posted and published online via various social media websites and platforms. “Campaign-related posters, brochures, and leaflets will be distributed in public areas such as shopping centers, gas stations and other vital areas frequented by the public.  Media discussion sessions will also be organized, and will host a number of officials to communicate with the public about the campaign, and the values and culture of traffic,” he said.

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