“999” Magazine is the first society and security magazine in the UAE. Its first edition was brought out in November 1970 under the name of “Al Shurta” Magazine. In 2008, the magazine developed a new brand name and identity - “999” - and a new strategy to better communicate with its readers. Its strategy has evolved sound tactics developed for a strong consumer and business reach.
“999” monthly is published by the UAE Ministry of Interior in both English and Arabic. It also has an Arabic-language police community supplement. Every edition presents topics that are relevant to its readers, including awareness and social security, history and heritage, healthcare, technology, travel, poetry and other interesting contents. Also, opinion leaders use the magazine as a platform to communicate with “999” readers in the UAE.
“999” magazine’s vision
The vision is to create a strong bond between the police force and the public, based on trust and integrity. We bring you news and views, helping to build and protect social well-being and providing ideas that enhance security and safety in the UAE society.